Nintendo?s newest home video game console hasn?t been able to succeed in the retail marketplace for a number of different reasons.
In fact, the console hasn?t been able to withstand competition from the Sony PlayStation 4 and Microsoft Xbox One in spite of having been in the market an entire year before them and its sales figures are embarrassingly low at 7.5 million units sold worldwide since its launch in 2012.
The PS4 has been wildly successful, racking up almost 20 million units sold worldwide as of this February whereas the Xbox One has managed to sell around 11 million units for the same period.
The Wii U, on the other hand, hasn?t even been able to match the success of its predecessor even though it has been priced reasonably low when compared to the others.
The Wii U has had quite a few super hit games in its stable but even the successes of games like Splatoon, Super Mario 3D World, Mario Kart 8 and Super Smash Bros haven?t helped it very much.
Nintendo seems to have finally realized that this lacklustre performance of the Wii U is mostly on account of several missteps and miscalculations on the part of the company itself.
To start with, the new console?s name was never very inspiring and it was rather confusing. Most people would actually think that the Wii U was an extension of the Wii and not a new product.
Further, the Wii U has been given a gamepad that looks a lot like a tablet computer; and it has just confused a lot of customers.
Tablets computers were a unique concept when they were first launched, around the same time as the Wii U, but they evolved with staggering speed leaving the gaming console far behind.
It is hardly surprising that the market lost interest in it.
It is increasingly evident that Nintendo itself is washing its hands of its ill-fated console.
There aren?t any killer titles coming up for the Wii U in the near future, at least not any absolutely new ones.
Xenoblade Chronicles X is definitely something worth looking forward for, but it?s already in stores in Japan.
Mario Tennis: Ultra Smash doesn?t look very inspiring either, for the simple reason that it?s hardly different from any other Mario Tennis game!
Even the virtual board game Animal Crossing Amiibo Festival doesn?t seem to have anything special about it, although the popularity of the Animal Crossing franchise will see it through to good sales.
Two additional titles expected to do well, Star Fox Zero and Super Mario Maker might not be enough to salvage the console?s fortunes.
Nintendo hasn?t really put its weight behind the Wii U for some reason and the console hasn?t been advertised well at all.
The console has also suffered from lack of third party support.
The company doesn?t seem to have any plans to prop up its flagging sales, and in fact, it?s actually working on its successor.
One hopes that Nintendo has learned from its mistakes and will be able to succeed with the Nintendo NX as the next console might be known.