Sony has excellent news for gamers in the months leading up to Christmas, with a ?50 price drop on its home console. The 500GB PlayStation 4 will now be priced at ?299.99 in the UK, bringing it to the same level as the Xbox One. The console will now be available for ?349.99 in Europe including Spain, Portugal, Benelux, Italy,?Austria, Germany, Ireland and?France. Sony made an announcement to this effect on its European PlayStation blog.

The Japanese video game console manufacturer?s move has not been entirely unexpected because it follows similar price drops in the Australian and North American markets. The console is currently available for $479.95 in Australia and $569.95 in New Zealand. Its price in the United States is $350. Sony?s pricing strategy is the same in the United Arab Emirates where its 500GB console will be available at AED1399.

Interestingly, Amazon has already dropped its prices for Sony?s video game consoles. The 500GB console is currently on offer at ?284.99 whereas the 1TB console is priced at ?290.00. However, it seems very likely that the prices listed on Amazon will change after a while. A few other retailers have also dropped prices of the console in order to drive sales.

Buyers looking for even better value can check out the bundles offered by GAME. There are quite a few at ?299.99, which is a very reasonable price given that they include new games as well as older titles. Some of the more interesting titles available in the bundle are LittleBigPlanet 3, Until Dawn, Killzone: Shadow Fall, Bloodborne and Uncharted: The Nathan Drake Collection.

Sony?s new pricing strategy will definitely give it an advantage over its main rival, Microsoft. The people at Microsoft have definitely planned for a good holiday season thanks to a line up of exclusive titles ready for launch; after all, who wouldn?t want to get their hands on such exciting titles as Forza Motorsport 6, Rise of the Tomb Raider or Halo 5?

Sony?s price drop is expected to take the wind out of Microsoft?s sails this year and it will win the race to sell more consoles even though it doesn?t really have any exclusives for release this year. Uncharted 4 was expected to be released in time for the festive season, but its launch has now been pushed to 2016. Besides, it is only a matter of time before Sony gets its hands on games such as Rise of the Tomb Raider and Halo 5, even though indications are that it might be a few months before this happens.

Anyone who has been waiting for a good time to switch to a next-gen console would definitely want to pick up a PS4 this Christmas. In fact, lots of people who play on Xbox Ones might even want to shift to Sony at this attractive price. A few people are actually holding out to see whether any retailers will slash the console?s prices further in order to boost their flagging revenues.


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