Microsoft Plans to Drive Xbox One Sales with Brand New Tomb Raider Bundle!
Microsoft had made plans for the holiday shopping season 2015 with a brand new bundle filled with goodies that retailed for $399.99. Scheduled to be released on 3 November, the new Xbox One gaming bundle was called Xbox One 1TB Rise of the Tomb Raider. You could pre-order it from Best Buy or even the company’s online store, at the same price. It was also available through the retailers that sold the Xbox One.
The new bundle contained a whole lot of good stuff and it was expected to drive up the console sales during the all-important Christmas shopping season. Microsoft expected the new product to be a big hit, and it desperately needed to do well last year since its main rival, Sony’s PlayStation 4, had been having a very good run so far. Incidentally, both consoles hit the market at the same time in November 2013.
The Xbox One 1TB Rise of the Tomb Raider included the following.
- A one-terabyte hard drive that is capable of storing an immense number of games without any problem
- Xbox One wireless controller equipped with a 3.5mm headset jack
- Download of Xbox exclusive Rise of the Tomb Raider game, specially released for the 2015 holiday shopping season
- Download of the Tomb Raider: Definitive Edition, a superb remake in HD of the Tomb Raider game from 2013
- The Tactical Survival Kit Content Pack, which had great digital goodies including brand new clothes as well as weapon skin meant to be used by Lara Croft.
The Tomb Raider: Definitive Edition is a game definitely worth having and there is a great amount of interest in the Rise of the Tomb Raider. $399.99 was a fairly steep price for the Xbox One, but the fact that it comes with a 1 TB hard drive made it fairly attractive to the buyers for the simple reason that a 500 GB hard drive wasn’t good enough for large downloads!
Microsoft had been doing a lot of promotional activities to boost the demand for its console right from the time it was launched almost two years ago. At times, it had even dropped the price of the console and bundled it with free games. It has to be admitted though that the price cuts had been more successful at driving sales, with the promotional pricing sans the Kinect helping sales of the console climb a bit. Overall, Sony’s PS4 was the highest selling console in the United States at that time with the Xbox One following it by a close margin and the Nintendo consoles trailing the others considerably.
Microsoft had even more plans in the offing for the upcoming holidays. It had announced that it would be offering even more bundles every day for a week. The new bundle would, however, be unavailable to buyers in the United Kingdom, China and Canada. It was also interesting to find out about the other bundles that the company is sure to announce soon as part of its aggressive marketing strategy for the season.